Communication Plan

//In this query, we are required to develop a Communication Plan for new product launch (Kudler Fine Foods) in domestic, as well as, international markets. For this purpose, you should have some understanding about marketing, advertising, communication, etc. I would feel quite good to assist you on this topic, in order to enhance your knowledge for fulfilling the requirements of this query. See the text below: //

Communication Plan

Today, almost every organization is facing the problem of attracting new customers, maintaining existing market share and sometimes of survival too. It has become very critical for the companies to integrate marketing strategies and plans, effectively. Companies should be aware that communication plays a very important role in the success of marketing strategies. It is quite necessary for them to convey their messages to the potential customer at right time and right place. Kudler Fine Foods is also seeking to have a communication plan to launch its products in domestic (Japan) and international (France) markets.

//In the following points, we are going to discuss several factors, which are the essential component of a communication plan. //

A company considers several factors at the time of preparing a communication plan. These factors are being discussed in the following points:

Situational Analysis: Situational analysis is the first step of developing a marketing communication plan. It analyzes internal & external environments of a company, which cover strengths, weaknesses, opportunities & threats. In addition to this, other factors which are to be analyzed are competition, market analysis, customer analysis and positioning analysis (Kotler, 2002).

Setting up Marketing Communication Objectives: Marketing communication objectives direct the process of marketing communication. These objectives are developing brand awareness, brand equity, influencing consumer behavior, increasing sales, brand differentiation,...