Club It, Part 1

Club IT

Natalie MIlls

BIS 219

Club IT

The owners Lisa and Ruben of Club IT have just finished the extensive renovation of one of the fastest growing nightclub in the downtown area. The facility offers a 600 feet dance floor and seating for 220 in the 6,000 square feet club. Additionally, the kitchen has been upgraded and allows short orders, appetizers, and a full bar. Based on the response from the community Lisa and Ruben have decided to hire an intern to analysis their information needs. This paper will attempt to discuss Club IT’s mission statement and primary clientele, information resources, and customer orientation strategy as it pertains competitive advantage.

Mission and Clientele

Every legitimate and well structured business should have mission statement that states the intent and delivery of services or goods to consumers.

"We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (University of Phoenix, 2011).

Lisa and Ruben have created a mission statement that simply explains what they are offering each customer, and hope to achieve with their business. The live music, DJ’s, dance floor, and refreshments provide a warm and welcoming environment that they hope will entice customers to come back regularly. The mention of live music, and a DJ will provide appeal to a larger audience because not everyone will like one form or the other. The mention of the dance space shows that there is plenty of room to be comfortable while dancing. The mention of refreshments is used to appeal to customers who may want to stop and grab a bite to eat or those who need a refuel after dancing the night away. After the renovation Ruben and Lisa are trying to appeal to the masses, but they focused on drawing in a lively crowd of people.

Information Resources

Club IT’s information resources are located on the intranet homepage....