Management

Running Head: ADVERTISING

Advertising: It’s Value in the eyes of Consumers

The concept and approach of advertising, sales promotion and public relations can be applied strategically and effectively to promotional strategies. The approach will help the organization in achieving competitive advantage and grabbing the opportunities. The organization can succeed in achieving high sales growth and attract large number of consumers through proper promotional strategies. The promotional strategies help the company in building as a brand and gaining sales (Pride & Ferrell, 2008).

The advertising in promotional strategies helps the company in making the consumer aware about the product and services offered by the company. The effective advertising allows the company to promote the products to the consumer through making them aware with complete details and information of the product. With the help of advertising the company is able to maintain the presence in the market and retain the customers as well as attract new consumers. The sales promotion on the other hand plays a very effective role on promotional strategies. The sales promotion approach like discount, bonus, offers, etc helps the company in increasing the market share through attracting the consumers. The sales promotion helps in promoting the product to the consumers and gaining a competitive edge over the competitors (Sutherland, 2009).

The promotional strategies can further be properly carried forward with the help of public relation; the company with the help of events, show, sponsoring teams, conducting social events, etc can build proper public relation. This will help the company in building as a brad and making goodwill for the company; the proper public relation approach helps the consumer in building trust and faith on the company. Thus, effective sales promotion, advertising as well as public relation will help the company in properly promoting the products or services and achieving...