Bus 475 Strategy Paper

Final Strategies Paper

University Of Phoenix

BUS/475

Serenity Day Palace

Serenity Day Palace is a full service salon for men and women that provide a relaxing and therapeutic atmosphere, great location, reasonable prices and a friendly staff. The staff is highly educated in the care and artistry of massage, reflexology, aromatherapy, beauty products, and skin care. Serenity offers a variety of relaxation products and services to include, spa packages, bridal packages, convenient Internet appointments, and online discounts. It is the upmost importance to Serenity Day Palace that each and every client receives the highest quality in customer service with every visit. This paper will explain the importance of Serenity Day Palace’s vision, mission, and values in determining the company’s strategic direction. This paper will also identify the objectives, SWOTT Analysis, Balanced Scorecard, and Communication Plan used by the organization.

Business, Products, and Customers: Mission Statement

Serenity Palace is committed to providing services to every client using only the most advanced and innovative techniques to achieve the highest level of quality at the best price. Serenity Day Palace employs only the most certified trained estheticians and therapists in the profession. The company prides itself in providing the highest level of professionalism, all in a warm and relaxing atmosphere.

Organization Vision

“A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p.37). The vision of Serenity Palace is to create an impeccable spa experience for the full-service, salon, and spa client. The staff receives the best training in the industry and above all believes in providing an amazing service, as well as a memorable experience.

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Guiding Principles: Culture, Social Responsibility, and Ethics

Serenity Day Palace places...