Nintendo Wii Swot Analysis

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INTRODUCTION

This case study will focus on discussing how the Wii became successful in the marketing field, through devising a SWOT analysis of the Wii’s development and launch. A SWOT analysis is a strategic planning tool used to “examine the company’s key business structure and operations … and provides summary analysis of its key revenue lines and strategy.” To further enhance my argument, I will evaluate the marketing mix with a marketing audit that is “used to describe the different kinds of choices organizations have to make in … bringing a product or service to market”. Nintendo is a Japanese based corporation that developed the Nintendo Wii as its seventh-generation videogame console, released on December 08, 2006, in the UK. From its release, it became the best-selling console within a month, resulting in a world breaking record.

BACKGROUND

Nintendo established itself as a prominent videogame company in the mid-1970s, with the Color TV Game, the first home videogame console in the world. In 1985, the Nintendo Entertainment System was launched in North America, with the best-selling game “Super Mario Bros”, shortly followed by the Super Nintendo Entertainment System. Nintendo developed its first handheld console in the Game Boy line, which became very popular because of Nintendo’s history. The Nintendo 64 and the GameCube were launched in the late 1990s and early 2000s. The GameCube switched to a new medium of optical discs instead of cartridges. Nintendo DS succeeded the GBA (GBA) in 2004, and its Lite version was developed with improvements. Finally, the Nintendo Wii was released in late 2006, with exceptional features not already prominent, taking gaming into a new dimension where gamers have a much more involved experience.

SWOT ANALYSIS

STRENGTHS

One of the biggest strengths that the Wii has is its motion sensing control, which allows you to control the game with your body movements. It was the only console...