Mountian Bank

Bus 530 Human Resource Management

Mountain Bank Case

Professor, Joni Barnard

Quiana Echols

October 23, 2011

Mountain bank has four major business lines to include retail banking, consumer lending, real-estate, and corporate banking. Right now the company holds fifty percent of the market when it comes to retail banking; however this sector is not very profitable. In consumer lending they hold twenty five percent of the market which is somewhat profitable. The company must tap into the more profitable sectors such as real estate and corporate banking in order to achieve a more profitable banking institution. While they respectfully hold less than ten percent market share in these two sectors, they are counting on cross selling and the sales of their tellers assist them in gaining more market share in these two areas.

1. Discuss the strategies that Mountain Bank should implement to achieve a competitive advantage in the marketplace.

A competitive advantage exists according to, Quickmba.com, when a firm is able to deliver the same benefits as competitors but at a lower cost or deliver benefits that exceed those of competing products. Thus having a completive advantage enables the firm to create superior value for its customers and superior profits for itself. Strategy is defined as coordinated choices and actions that provide direction for people and organizations Stewart &Brown (2009). According to Stewart & Brown (2009) a competitive business strategy focuses on different ways to provide goods and services that meet consumer needs, while the human resource strategy focuses on managing employees. Mountain bank must implement a competitive business strategy and a human resource strategy to ensure high effectiveness of the organizational plan.

Mountain bank must use the universalistic approach as their human resource strategy. This approach sometimes referred to as ‘best practice’ model of HRS contends that there is a single, ‘universal’...