Supply Chain Management of Mcdonals's

This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy.

Table of Contents

1. Introduction

2. McDonald’s entry into India

3. Exhibit I: McDonald’s – Country – Entry Year

4. The Indian Market – Top 10 per cent of the busiest markets globally

5. Localization Strategy

6. McDonald’s JV in India

7. Initial Challenges – ‘Culturally Sensitive’ Food

8. Understanding Indian Customs and Culture

9. An Indianized Menu, Re-engineered operations and no beef burger

10. Competition – Major

11. Competitors in India and Globally

12. McDonald’s – Quick Facts

13. Time line of McDonald’s in India

14. Pricing Strategy – The Rs-20 trap and ‘Purchasing Power Pricing’

15. Kiosks at store entrances for customers in a hurry

16. Home Delivery – McDonald’s Delivery Service or McDelivery

17. Out-of-home Breakfast – International McDonald’s format with local taste

18. McDonald’s Supply Chain Management (SCM)

19. Unique cold chain

20. Cutting costs

21. Exhibit II: McDonald’s Suppliers in India

22. Exhibit III: The Menu at McDonald’s India

23. Exhibit IV: McDonald’s – Early History and Growth

24. Exhibit V: Principles to McDonald’s business success

25. Questions for Discussion

26. World’s leading food service retailer – McDonald’s has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries.

27. McDonald’s competitors in India – McDonald’s competes with fast food chains like Pizza Hut, Domino’s Pizza, Papa John’s, Nirula’s and KFC in India.

28. McDonald’s Supply Chain – McDonald’s has a dedicated supply chain in India and sources 99% of its products from within the...