Brm- a Research Project on “Impact of Pictorial and Text Warninng on Consumer Behavior and Demand of Cigarettes”

A RESEARCH PROJECT ON “IMPACT OF PICTORIAL AND TEXT WARNINNG ON CONSUMER BEHAVIOR AND DEMAND OF CIGARETTES”

UNDER THE GUIDANCE OF

DR. R.N. SUBUDHI AND

DR. SASMITA MISHRA

SUBMITTED BY:

SAIKAT PAUL 10202170

ARINDAM MUKHERJEE 10202171

SOMNATH MUKHERJEE 10202174

SOUMANTAK BAGCHI 10202149

DECLARATION

It is hereby declare that the research topic entitled survey on “Impact of packaging and leveling of consumer behavior and demand of cigarette” submitted for the degree of Master of Business Administration, is our original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles. It has not been submitted to any other university or institution for the award of any degree or diploma nor given to any publications.

ACKNOWLEDGEMENT

Survey is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey.

Without a proper combination of inspection and perspiration, it’s not easy to achieve anything. There is always a sense of gratitude, which we express to others for the help and the needy services they render during the different phases of our lives. I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project.

We would like to thank our professor Dr.R.N.SUBUDHI and Dr.SASMITA MISRA who were always there to help and guide us when we needed help. His perceptive criticism kept us working to make this project more full proof. We are thankful to him for his encouraging and valuable support. Working under him was an extremely knowledgeable and enriching experience for us. We are very thankful to him for all the value addition and enhancement done to us.

Above all we shall thank...