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Date Submitted: 11/07/2011 05:53 AM
Strategy
In FY2011, starting in July 2010, the Group reframed its transformation programme so as to further strengthen our leadership of Malaysia’s financial services industry and to drive our regional expansion. To make us a regional financial services leader by 2015, we have adopted five strategic objectives that will make us:
1. Undisputed No. 1 Retail Financial Services Provider in Malaysia
In Malaysia, we aim to maintain our No.1 ranking in terms of overall market share across all our core retail financing products, including mortgages, automobile financing, credit cards, unit trust financing, and individual deposits. We intend to reinforce our leadership position in touch points and distribution network as a key community destination and focal point. Our Customer Value Proposition centres around convenience and serving the needs of the community, including individuals, small and medium enterprises (SME) and commercial customers; and we are committed to the values of a One Stop Shop, Needs Based Selling and World Class Services. We will leverage on a shared distribution model across all parts of the Group network, and will customise and differentiate our product offerings by segment to meet the needs of our four different types of customers: High Net Worth, Affluent, Mass and SME. The Group will also capitalise on technology to achieve high performance in processing times and customer service. Innovation will further drive the Group’s differentiation in the market.
2. Leading ASEAN Wholesale Bank and eventually to expand into the Middle East, China and India
We plan to become the leading ASEAN wholesale bank by building domestic leadership while aggressively pursuing regional expansion. This will involve enhancing our corporate relationship model. Strategic initiatives will include: v Improving domestic and regional market position for corporate and non-retail deposits v Building a regional investment bank v Increasing contributions to...