Management

* Identify Outback’s strategy and discuss how well it is working.

Differentiation to other competitors with high quality of food & service and a customer orientated atmosphere and relaxed ambience as a comfortable experience.

• Nevertheless the preparation of the food and high innovation and improvement

• Customer's needs as highest important value

• Limited service to dinner to reduce quantity of employees and costs and to guarantee quality of food

• Location of restaurants is in the suburbs, to reduce costs and to improve relaxed feelings due to more room and not directly in the city

• Management and ownership structure to guarantee self-identification of managers (to work for their own business) and benefit system to increase satisfaction of employees

• Selection of employees acc. to their standards, to guarantee quality, same spirit and synergy

• Long term relationship between supplier and employees which creates a good relationship between server and customer and guarantees constant quality of raw materials

• Diversification: Entry into other markets or restaurant concepts, as there is a saturation of steakhouse market expected. Currently open if the concept will bring success. All this is responsible for the success of the Outback Steakhouse strategy with its features. This is not only a success for the franchiser, franchisees and their work satisfied employees, it is also a success for the customers who are satisfied with the product and re-visiting the restaurants.

- Differentiation

• Consistently high-quality ingredients

• Hand made dishes

• Quality of food (central of chain's differentiation)

• Preparation of limited number of menu items that appeal to a broad array of tastes

• Generous portions at moderate prices

• Casual dining atmosphere and highly attentive service attracting a

• diverse mix of customers

• Bigger menu than the typical casual restaurants did in the 1980s...