Business Plan

Business Plan Case Study

Naomi S. Anderson

University of Phoenix

MGT/300

Steven Schreier

March 7th, 2011

Business Plan Case Study

This paper will determine the possibility of success for the small business involving Kurt and

John Bauer.  It will also outline what I would include in the business plan for the small

business.  I will complete a feasibility analysis based on three major components. The

components are industry and market feasibility; product or service feasibility; and financial

feasibility.  Last, from reviewing my business plan outline and the information in the case I will

answer the question(s); Do I think the business is viable? Why or Why not?

Business Plan

In entrepreneurship, to establish a business in the competitive market, it is important to

prepare a business plan. In business plan, following points will be included:

Objective

Objective of business is an important part of business plan in terms of deciding business

strategies. In objective part of business, goals will be divided into two parts that are marketing

and financial goals (Timmons, 2009). In marketing goals, brand awareness, customer's

satisfaction and corporate image will be focused by the entrepreneur.  In financial goals, market

share, profitability and revenues will be covered by the entrepreneur (McKeever, 2008).  

Situational Analysis

Situational analysis plays a crucial role in establishing a viable business plan. Situational

analysis will be organized into two parts that are...