Urban City Marketing

Planning Theory Assignment three: City Marketing

1) Explore

2) In the assignment you should discuss the extent to which planning theory contributes to a better understanding of planning practice

3) Illustrate the relationship between theory and practice with reference to your selected area of planning practice

Significance/ importance of your subject area in planning

Key themes, issues, debates as identified in planing theory

Any changes in thinking in this area and reasons for these

Relationship between theory and practice

How and understanding of the theory could lead to a better planing practice in this area

3,000 words, due 20th May

In the new age of globalisation it is key for cities to practice a competitive branding campaign in order to ensure the ongoing success of their community. City branding offers many functions,

City branding

Look into case study…

The revanchinist city

Merrilees, Bill

AU - Miller, Dale

AU - Herington, Carmel

They main aims of city branding is to attract investment, new residents,

Must consider how branding works in this particular context. Can be aimed at stakeholders (residents) or non stake holders (tourists) – destination marketing

Place marketing and destination marketing can be used interchangeably.

Can also be called ‘place boosterism’

Hall, T. and Hubbard, P. (1998) The Entrepreneurial City: Geographies of Politics, regime and Representation John Wiley and Sons: New York, NY

The notion of entrepreneurialism, which evocatively captures the sense in which cities are being run in a more businesslike manner, is now a widelt accepted concept (pg 2)

they must convince others that thy are major players in the entrepreneurial game.

This book largely discusses issues relating to the Western Cities.

Reading:

Kavaratiz M. and Ashworth, G. (2006) “Place marketing: how did we get here and where are we going?” Journal of Place Management and Development Vol. 1, No. 2: pp 150-165...