Whole Food Market

RUNNING HEAD: The Mission Statement

Unit MT460 Whole Foods Market

Kaplan University

School of Business and Management

MT460 Management Policy and Strategy

Date: October 24, 2011

Introduction

Whole Foods Market is one of the most popular organic food stores in the United States today. Whole Foods Market is one of the world’s leading retailers of natural and organic foods supermarket, they are located in the United States, Canada and the United Kingdom. Their core values are to provide the best quality natural and organic products to their customers. Satisfying their consumers’ needs and providing them with an enjoyable experience to keep them coming back (Whole Foods Market 2011). Whole food Market has been around for many years and continues to provide great products to their customer which have help them to continue to grow throughout the years. Whole Foods Market was founded in Austin, Texas by John Mackey and Renee Lawson Hardy. The first store was open in Texas in 1980 with 19 employees (Whole Foods Market 2011). “The company consists of 32,000 employees operating 193 stores in the United States, Canada and United Kingdom with an average store size of 32,000 square feet”

(Pearce & Robinson 2010). Whole Food Market continues to grow today and now they have hundreds of Store throughout the United States.

Key Issues

Whole Foods Market has many strengths, weaknesses, opportunities and threats. Some of the strength of Whole Foods Market is the quality of products that they offer to their consumers and the experience and different options that they offer to their consumers at the stores. They also have many opportunities, opportunity to continue to grow and appeal to potential customers. Although Whole Foods has many strength and opportunities they also have some weaknesses and face some possible threats. Some of the threats that Whole Foods Market faces are other companies that may enter the organic and natural food products market....