Cyrus Mccormick

Module 1 Cases

Case 1: Cyrus McCormick: Understanding the Importance of marketing Processes and Product Innovation.

1. Of the 4Ps that made up the marketing mix, McCormick did not developed innovative tactics and practices for his product. He developed tactics for distribution as it is proved by setting up local agents and sub-agents and also penetrating the West and taking advantage of the railroad. His promotion tactics were ahead of his time creating a magazine with testimonials and encouraging field demonstrations. As for price tactics he sold low at the early stages to create brand loyalty and later introducing a standard price.

2. McCormick exploded his marketing skills in the early stages of his business. His machines did not always best his rivals but he displayed confidence in his product. Been innovative in the diffusion of his produce was the root of McCormick’s success.

3. Computer technology is driving most advances in food productions and marketing today. Farmers have improved control over their farming operations, spending more on management services and efficiency-producing inputs, such as chemicals and irrigation, and less on traditional inputs, such as machinery. Farmers produce higher valued products as a result of technological improvements in agricultural production and food processing systems, as well as better information on changing consumer preferences.

Case 2: Southwest Airlines: Superb Processes Invented and Implemented by Superb Process Thinkers.

1. Southwest Core competitive advantage is its people. Employees to include the CEO are supposed to interact with customers, tell jokes over the loudspeaker, and throw gate parties and dress up for holidays. This take away from other missing perks like more leg room, no meals served, etc. Also it transmits the brand more than any marketing campaign.

2. The one particular process or practice that made Southwest Airlines successful is the power of relationship to...