What Are the International Brands of Chocolates They Are Aware of?

FGD Pointers

* What comes to your mind when you listen to the word “sweet”

* Establish the FGD from thereon on chocolates if it comes in discussion and if does not bring it from your side.

* What do you look for in a chocolate when you buy one?

* Try 2 cover points like quality, taste, price, contents, packaging etc etc

* Does retailer/shopkeeper have a say in their buying decision

* When do you buy chocolates

* Target here is to get the occasions list

* What are the brands of chocolates participants are aware of?

* Get list of as many brands as they know ( try bringing in campco if it does not come out)

* Why Cadbury/nestle/amul/campco?

* Why not Cadbury/nestle/amul/campco?

* What are the international brands of chocolates they are aware of?

* If they prefer them why so?

* Where do they buy chocolates from?

* Get all the locations one can buy chocolates from

* What all different types of chocolates they are aware of?

* Caramel

* Crunchy etc etc

* Do they consider health as an important factor while buying chocolates or will they prefer one which has benefits on those grounds?

* Knowledge on dark chocolates?

* Id the target segment member brand loyal to any particular type of chocolate?

* What is the image of Cadbury Vs nestle Vs amul Vs campco on chocolates?

* Do they know about flavors in chocolates? If yes which all?

* What do they expect from a chocolate? ( what would an idea chocolate be like for a customer)

* Do they know of any advertisement on chocolates? ( do not name any brand or company name- let them answer that)

* What do they like about those advertisements?

* Do they think advertisements for such products are effective?

* If yes – how ( what is their perception on the same)

* Do they know about any ads from campco?