Marketing

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Fall 2011

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Exam II: Study Guide

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Chapters 6 - 10

Note:

This study guide is created with the intent to assist the student in pinpointing some of the most important topics covered in class, and in the chapters of the book that will most likely be included on the exam. This study guide may not be all inclusive of what will appear on the exam. Reading the chapters and attending in-class lectures will make up the remainder of where the exam material will be extracted.

Key Terms Study Guide for Exam II

In reviewing these terms, be sure to look at the definition as well as the concept around these terms discussed in the book. You will be applying your understanding of these terms in 40 multiple choice questions worth 1.25 point each. Please bring a scantron for this portion of the test.

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Chapter 6

* Business-to-Business Markets- The group of customers that include manufacturers, wholesales, retailers and organizations. Organizational markets are another name.

* Derived Demand- Demand for business or organizational products caused by demand for consumer goods or services.

* Joint Demand- Demand for two or more goods that are used together to create a product.

* Government Markets- The federal state, county, and local governments that buy goods, and service to carry out public objectives and to support their operations.

* Not-for-Profit Institutions- The organizations with charitable, educational, community, and other public service goals that buy goods and services to support their functions and to attract and serve their members.

* Intranet vs. Extranet- Intranet gives access to authorized employees. Allows companies to process internal transactions with greater control and...