Flowers

1-800-Flowers Market

The company1-800-Flowers, Inc. is a flower company that has been supplying customers with beautiful fresh flowers for more than 30 years. The company is privately owned and has 150 franchises and company owned retail stores all over the world with over 2,000 domestic affiliates, 1,300 affiliates that are overseas and a website accessible to customers to place orders anytime of the day (Answers.com, 2011). America Online is one of the company’s partners for interactive services online (Answers.com, 2011). The Company offers other items such as gift baskets, plants, gourmet foods, stuffed animals and confections. The company has expanded and focuses on diversifying with new brands for decor for the home, gifts for children and special treats that will suit the needs of individuals. Since 1-800-Flowers expanded their business and incorporating more gifts for customers, the company has continued to grow. The company made a significant turn- around in 2007

For over 30 years, 1-800-Flowers has been providing customers with fresh flowers as well as a selection of plants, gift baskets, gourmet foods, confections and stuffed animals. Recently, 1-800-Flowers has been expanding and making efforts to diversify with it’s fairly recent acquirements of new brands that offer products such as home décor, children’s gifts, weather related gifts and specialty treats. From this diversification and expansion into other types of gifts, 1-800-Flowers has seen tremendous growth. In 2007, their revenue increased by 17% from what it was in 2005 and 2006. Along with their diversification, 1-800-Flowers has also put money and efforts into increasing the efficiency of their company and managed to decrease their operating expenses, further boosting their revenue. In addition to their monetary growth, 1-800-Flowers has also seen a significant growth in its customer base. Between 2006-2007, 1-800-Flowers was able to attract over 3.5 new customers to their already 25+...