Submitted by: Submitted by harvey
Views: 518
Words: 334
Pages: 2
Category: Business and Industry
Date Submitted: 11/18/2011 12:37 PM
Profitability ratios
Profitability ratios measure the company's use of its assets and control of its expenses to generate an acceptable rate of return
Gross margin, Gross profit margin or Gross Profit Rate[7][8]
[pic]
OR
[pic]
Operating margin, Operating Income Margin, Operating profit margin or Return on sales (ROS)[8][9]
[pic]
Note: Operating income is the difference between operating revenues and operating expenses, but it is also sometimes used as a synonym for EBIT and operating profit.[10] This is true if the firm has no non-operating income. (Earnings before interest and taxes / Sales[11][12])
Profit margin, net margin or net profit margin[13]
[pic]
Return on equity (ROE)[13]
[pic]
Return on investment (ROI ratio or Du Pont Ratio)[6]
[pic]
Return on assets (ROA)[14]
[pic]
Return on assets Du Pont (ROA Du Pont)[15]
[pic]
Return on Equity Du Pont (ROE Du Pont)
[pic]
Return on net assets (RONA)
[pic]
Return on capital (ROC)
[pic]
Risk adjusted return on capital (RAROC)
[pic]
OR
[pic]
Return on capital employed (ROCE)
[pic]
Note: this is somewhat similar to (ROI), which calculates Net Income per Owner's Equity
Cash flow return on investment (CFROI)
[pic]
Efficiency ratio
[pic]
Net gearing
[pic]
Basic Earnings Power Ratio[16]
[pic]
[edit] Liquidity ratios
Liquidity ratios measure the availability of cash to pay debt.
Current ratio (Working Capital Ratio)[17]
[pic]
Acid-test ratio (Quick ratio)[17]
[pic]
Cash ratio[17]
[pic]
Operation cash flow ratio
[pic]
[edit] Activity...