Great Lakes

Assignment #1: Case 11: “Great Lakes: Great Decisions”

By

Norvinnia J. McLaurine

For

Professor Sonia Heywood

BUS499: Business Administration Capstone

October 17, 2010

1. Perform an analysis of the Social/Demographic, Technological, Economic, Environmental/Geographic, and Political/Legal/Governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors.

Social/Demographic:

* Brain damage in Children

* Adults lead exposure leads to hypertension, hi blood pressure, and cardio vascular disease

* Increased respiratory problems in the elderly

* High Demand for Lead gasoline in developing countries

* Shift from lead additives to unleaded additives

Affect: From the Social stand point Great Lakes must realize that it plays an important role in how the government does business. If they continue giving in to their greed then in the long run there condoning the use of lead additives and gasoline. However this seems to be made easy for them due to the fact that governments of these regions are easily influence. It seems that most of them are content with sticking to the status quo. After looking at the numbers and percentage of people affected by lead I would think that Great Lakes would look a little deeper into its business practices. As a multinational corporation I would think that Great Lakes has a duty to the people in which buy their products. The company has to take responsibility for its actions. Yes where making lots of money, however how many women, men, and children are dying in our money making process.

Technological:

* Lead additives

* Petroleum Production

* Bromine used in retail/industrial products

* Water treatment, flame retardants, polymer stabilizers, and performance chemicals

* Methyl bromide used for agriculture; clear brine fluids for oil drilling

* Tetraethyl (TEL)

* Bromine Phosphorus and antimony...