Case Study

DELL-CASE STUDY

Tagline of Michael Dell: CEO, Dell Computers

‘’ I believe we have a right business model for the internet age’’.

1. Dell is IT Corporation based in Texas, United States.

2. Dell expanded from $6.2 million US based business in 1985 to a US $21.7 billion international business in 1999.

3. In 1999, it ranked the second largest PC market in USA and worldwide.

4. Basically, the aim of the company was to provide the better technologies and this will improve by knowing what the customer wants.

5. Fulfilling the needs of the customer was important for them.

6. Not only in USA, dell wanted to spread its business worldwide including Asia-pacific also.

7. In September 1999, dell ranked number 7 in china’s PC market.

8. Aaron lake, director of marketing, was confused could ‘’American Model work in China’’.

9. STORY OF MICHEAL DELL

In 1983, at the age of 18, Michael dell was very much sure what he wants to do. His ambition in life was very much clear. He started out selling upgraded PC’s and add on components from his dormitory room at the University of Texas, Austin. The dorm room business became dell Computers Corporation in May 1984.

Dell went public in 1988. Ten years on, dell ranked number two and fastest growing among all major computers systems companies worldwide, with 20,000 employees around the globe.

10. Michael dell earned reputation in the market slowly by youngest CEO of fortune 500 company. He was the entrepreneur of the year by in magazine.

11. Dell was very much what they want to sell to the customers. The simple concept was selling personal computers directly to customers.

12. Selling directly to them would be a better option because they will come to know the needs, expectation of the customers.

13. Dell gave free PC installation, application software as a service option.

14. The golden rules of dell were that: disdain inventory, always listen to customers, and never sell...