Submitted by: Submitted by paodicipulo
Views: 1280
Words: 4654
Pages: 19
Category: Business and Industry
Date Submitted: 11/29/2011 05:22 PM
Mktg 321: Marketing Management
F311 / 4:10-5:40pm/ tth
Submitted By:
Batino, Era Marie
Dicipulo, John Paolo
Gaceta, Travee
Medina, Mary Ann
Panilag, Jose
Submitted to:
Mrs. Marilou Baarde
I. Executive summary
II. Situation Analysis
A. Environment
1. Economic condition and trends
2. Cultural and social values and trends
3. Political and legal issues
4. Summary of environmental opportunities and threats
5. Implications for strategy development
B. Industry
1. Classification and definition of industry
2. Analysis of existing competitors
3. Analysis of potential new entrants
4. Analysis of substitute products
5. Analysis of suppliers
6. Analysis of buyers
7. Summary of industry opportunities and threats
8. Implications for strategy development
C. Organization
1. Objectives and constraints
2. Financial condition
3. Management philosophy
4. Organizational structure
5. Organizational culture
6. Summary of the firm’s strengths and weaknesses
7. Implication for strategy development
D. Marketing strategy
1. Objectives and constraints
2. Analysis of sales, profits , and market share
3. Analysis of target markets
4. Analysis of marketing strategy mix variables
5. Summary of marketing strategy’s strengths and weaknesses
6. Implications for strategy development
III. Problems found in situation analysis
A. Statement of primary problem(s)
1. Evidence of problems
2. Effects of problems
B. Statement of secondary problems
1. Evidence of problems
2. Effects of problems
IV. Strategic Alternatives for solving problems
A. Description of strategic alternatives 1
1. Benefits of alternative 1
2. Cost of alternative 1
B. Description of strategic alternatives 2...