First File

Company Profile

Daimler-Benz AG was a German manufacturer of automobiles, motor

vehicles, and internal combustion engines; founded in 1926.Formally

merged on 1926 becoming Demlar-Benz and agreed that, all factories

would use brand name of Marcedes-Benz on their automobile. In 1996

more the 300,000 employees worked on Damiler-Benz .It is consisted of

four major groups:

1. Marcedes-Benz: Which is known as luxury branded passenger car

and commercial vehicle.

2. AEG Daimler-Benz Industries: This mainly focused on rail system,

microelectronics, heavy diesel engine, energy system technology and

automation.

3. Aerospace Group: It mainly deals with aircraft business, space

system, defense and civil system and propulsion system. This

company has a more than one interest in the airbus consortium.

4. InterServices Group: This Company mainly known as Debis. It

consists systemshaus, financial services, insurance brokerage,

trading, marketing service, mobile communication service and real

estate management.

Analysis

Operations In different field:

Daimler-Benz is a large company. They have segmented their business

area in 2 areas. One is engineering and another one is financial service. In

worldwide business they became much successful on Marcedes-Ben. It

had a strong competitive position in Europe,North America and Latin

America. In this business they were much successful. But their satisfaction

level was low on their other three companies. So we can assume that:

Satisfactory

Marcedes Benz

Unsatisfactory

AEG Daimler-Benz Industries

Aerospace Group

InterServices Group

Should the various groups operate autonomously? What kind of

activities should be centralized?

If they do not work autonomously, only the financing activity should be

centralized. However, if they let to continue operation losers will keep piling.

Therefore in our opinion the various groups of Daimler-Benz should operate

autonomously. Because the activities of these...