Cathay Pacific

Introduction

Brother Industries Limited is a multi-national corporation founded in 1908, headquartered in Japan with 52 sales divisions and 16 production facilities worldwide. They actively promoted internationalization in advance of other Japanese companies and is a holistic business provider of Printing and Imaging, Sewing Machines and Electronic Stationery. This assignment was undertaken through one of their sales division, Brother International Singapore (BIS), and this essay illustrates the fine-tuning changes in the organization.

Fine-Tuning

Over the last five years, BIS most notable changes have been changes to developing people with required competencies in the organization. The rationale of the changes is so that to disseminate a global unified ‘customer first’ corporate culture by cultivating a plethora value of “at your side” spirit in their employees to meet customer expectation and demand. This has subsequently lead to a great emphasis placed on the development of their associates by creating a vibrant learning environment through peers and mentor support so as to provide opportunities for their employees to draw upon their own personal and varied experiences to engage in business development. I will further elaborate the on-going changes in BIS and the methods being implemented to align required changes.

Training people with required competencies

BIS recognizes the necessity of operational capabilities within their employees and assessed the prospect of comprehensive product knowledge and the right attitude as an important tool in meeting the accelerating changes in technology and service. Therefore, BIS recognize that collective ‘knowledge’ and ‘experience’ must be shared among employees openly. Therefore, in recent years team building and group development are constantly conducted to develop their employees to interact with people across different functions and level of authority. As Jackson et al (2011) emphasizes that a learning...