Business Plan for Ge161

I. Executive Summary

Abbey’s Crispy Fried Chicken sells only the fried chicken breast with selections of flavor and finest quality and freshness. The fried chicken breast is one kind of popular street foods among some of the Asian countries. For those international students and foreigner workers in the United States to have the options on having food from their countries, Abbey’s Crispy Fried Chicken will try to obtain the exact taste as how the crispy fried chicken breast tasted in the originated countries.

By cutting down the expenses on advertisement and interior/exterior store decorations, Abbey’s CFC can focus on the best food quality to maintain the customer level. Also, by opening in the late night, younger customers can be attracted to visit the store to have late-night snack and a place to hang out with friends.

II. General Company Description

Introduction

Abbey’s Crispy Fried Chicken (Abbey’s CFC) sells flavors of deep fried chicken breast in the Chinatown in Chicago and opens from 11am to 4am. Deep fried chicken breast is an inexpensive street food which is very popular among Asian countries. The store will be open in Chinatown due to the more solid customer sources since this food is surely acceptable for Asian.

Business Goal and Objectives

Abbey’s Crispy Fried Chicken’s ultimate goal is to become a successful small store with loyal customers following. The objectives are meeting a monthly revenue of $9,000, loyal costumers which visit the store at least once a week and a fan page on FaceBook with more than 500 fans. The business philosophy is to provide delicious, fresh fried chicken breast with a steady and decent level of quality as well as great customer services. The main customer source is young people aging from 15 to 30.

Business Industry

This dessert/snack industry is supposed to have growth in the future since the product is inexpensive and can be served and consumed in very short time, so with the trend of...