Wizzard

The duo soon became known throughout Vermont for rich, unusual flavors and a community-oriented approach to business, whereby good will, good times and good ice cream were shared through a variety of events, such as an autumn “Fall Down” Festival, a free outdoor movie festival and celebrating their anniversary with Free Cone Days. As the company grew, Ben’s jobs included scooper and taste-tester, truck driver, marketing director, salesperson and president. Jerry began by making all the ice cream, but as the company expanded into new markets, he soon found himself handling everything from distribution to orientation to employee motivation.

Social Mission: This unique arrangement allowed Ben & Jerry’s to continue to run its business in a socially conscious manner, which had been a trademark of the brand since its inception. Some examples of this mission include:

* An original scoop shop made of recycled materials

* Creation of a “Green Team” in 1989, focusing on environmental education throughout the company

* A company bus equipped with solar panels

* The use of hormone-free milk in its products

* A commitment to reducing solid and dairy waste, recycling, and water and energy conservation at the company’s facilities

The company's social mission proclaims that the company will operate "in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally." Its economic mission promises to operate on a "sustainable financial basis of profitable growth, in such a way that will increase value for their stakeholders, and expand opportunities for development, and career growth for employees."

Objectives

Consist of three interrelated parts:

* Product: "To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavours made from Vermont dairy products."

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