Submitted by: Submitted by kaushall
Views: 438
Words: 1558
Pages: 7
Category: Business and Industry
Date Submitted: 12/07/2011 10:30 AM
STRENGHTS
• West Jet is now the number two airline in Canada.
• West Jet Airlines Ltd strategy is simple: offer low-fare, point-to-point air travel on Boeing 737 jet aircraft to customers across Western Canada.
• West Jet added its first four Next-Generation Boeing 737-700 aircraft.
• West Jet has also continued its growth and found opportunity to expand its routes into United States.
• West Jet focuses on safety, high-efficiency structure, motivated personnel, and customer service.
• West Jet has also won Airline Staff Service Excellence Award North America at the 2010 World Airline Awards presented in Hamburg, Germany.
• West Jet is Canada’s preferred airline, offering scheduled service throughout its 68-city North American and Caribbean network.
• West Jet pioneered low-cost flying in Canada.
• West Jet offers increased legroom, leather seats and live seatback television.
• West Jet strives to be one of the five most successful international airlines in the world
• West Jet has achieved over 15 percent market share, or more than $1.7 billion of Canadian airline industry market (passenger service).
• West Jet focuses on strategic hiring, training, and rewarding service oriented employees.
• West Jet has improved its customer service through rewarding excellent employees. To ensure this West Jet has a reward system.
• West Jet has a system which monitors and rates the agent for friendliness, knowledge and their ability to take control of the call.
• West Jet has been ranked as a top employer on Mediacorp’s annual “Canada’s Top 100 Employers”.
• West Jet is known to have the most admired corporate culture in Canada.
• West Jet airline is known for its friendly atmosphere and the employees are known for their enthusiasm.
• West Jet focuses on creating a “culture of ownership and empowerment” for its employees, with 85% of the employees owning West Jet shares.
• West Jet employees assist their customers in very pleasant manner.
WEAKNESSES...