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Date Submitted: 12/10/2011 12:11 PM
Goals and Progress 2010
GOALS PROGRESS
84% of our coffee was ethically sourced under C.A.F.E. Practices in 2010, up from 81% in 2009.
ON TRACK
We de ne ethically sourced as coffee that is third-party veri ed or certi ed, either through C.A.F.E. Practices, Fairtrade or another externally audited system. Total coffee purchases in 2010 are lower than in the previous year due to carryover of inventory from 2009. Total coffee purchases
(Millions)
Starbucks Global Responsibility Report
Ensure 100% of our coffee is ethically sourced by 2015
385
174
367
166
269
122
(lb) (kg) (lb) (kg)
Total C.A.F.E. Practices purchases
(Millions)
295
134
299
136
226
103
77%
81%
84%
100%
2008
2009
2010
2015
Includes green coffee purchases for all Starbucks brands
Invest in farmers and their communities by increasing farmer loans to $20 million by 2015
We made $14.6 million in farmer loan commitments* in 2010.
$20 Million
$14.5 Million $14.6 Million*
$12.5 Million
ON TRACK
$
2008 2009 2010 2015
Commitment is de ned as being made either by public declaration of intent or signed contract *2010 commitment re ects reinvestment in interest income
Improve farmers’ access to carbon markets, helping them generate additional income while protecting the environment
We expanded pilot programs in coffee-growing communities in Chiapas, Mexico and Sumatra, Indonesia through our partnership with Conservation International. More than 5,000 tons of carbon credits have been sold to date.
ON TRACK
Chiapas, Mexico Sumatra, Indonesia
1
Goals and Progress 2010
GOALS PROGRESS
Our reported service hours increased by 2.8% in 2010.
NEEDS IMPROVEMENT
Starbucks Global Responsibility Report
Mobilize our partners (employees) and customers to contribute 1 million hours of community service per year by 2015
1 Million
Hours**
245,974
Hours
186,011
Hours*
191,224
Hours*
2008
2009
2010...