Speech

Smooches

12/5/11

Ashley Proctor

Informative essay

Smooches is an international business that seeks to target the beauty industry globally in places such as Tokyo and local areas for example, New York. Smooches basic concept is to niche beauty brands while creating its own line or products. Smooches goal is to open at a minimum of 50 stores with franchise opportunities.

My mission is to provide a high quality lip cosmetic to the field of beauty.

My vision is to provide a high quality brand lip product at an affordable price to the average consumer.

My objective is to promote confident and strengthen self-esteem.

The product and services would provide different flavors and fragrance like cotton candy, sour apple, and yummy caramel apple. Smooches lip cosmetics come in all shapes and sizes from apple shapes to compacts on your charm bracelet.

Marketing strategies is the primarily advertisement strategy would be fashion publications. Secondary internet marketing would be utilized to take advantage of web sites that offer free access to the public. Thirdly sampling would be a market technique at bridal showers and fashion venues.

Cover girl said that “Having a simple line of products

• Charging affordable rates for makeup items

• Focusing on creating a marketing campaign that aligns your product with beautiful women

• Creating products that are unlike anything competitors – including Cover Girl – offer” http://www.masterplans.com/business-plan-articles/cover-girl-business-plan

To sum up you have to have a plan and how you would start a business and how much you’re willing to invest in it.