Submitted by: Submitted by 435435
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Category: Other Topics
Date Submitted: 12/12/2011 08:58 AM
Hong Kong Institute of Business Administration
Higher National Diploma in Business Administration
Year 2 2011/12
Semester 4
case study: Bonaqua
Table of Content
P.1 Cover
P.2 Table of Content
P.3 Introduction, Lightweight Bottle Features
P.4 Why Bonaqua Lightweight Bottle?
P.5 Opinion of Public about Environmental Production , What people do after enjoy the use of bottle water
P.6 Topic Objective
Introduction
Bonaqua
"Bonaqua" mineralized water is a quality bottled water provided by Swire Coca-Cola HK, the leading ready-to-drink beverage provider in Hong Kong. Bon Aqua is French for "good water". "Bonaqua" contains balanced quality minerals to give a distinguished and refreshing crisp taste ideal for active people.
Lightweight Bottle Features
* New Bottle Closure
Height and weight are reduced in order to save raw material while keeping the diameter and sealing integrity unchanged.
* Save Recycling Space
A twisted empty 500mL Bonaqua Lightweight Bottle would reduce its size by average of 86% as compared with its conventional packaging, and it helps save valuable recycling space.
* “Twistable” Icon
Various sizes of Bonaqua Lightweight Bottles, namely 330mL, 500mL, 770mL and 1.5mL, have the “Twistable” icon printed on packaging label.
* Unique Grooves Design
The unique grooves design on bottle can strengthen the structure of the Bonaqua Lightweight Bottle, and help twist the bottle more easily without bounce back.
* Reduce Plastic Materials Usage
Plastic materials from closure to all parts of the bottle are effectively utilized by applying advanced technology. The New 500mL Bonaqua Lightweight Bottle uses 34% less plastic as compared with conventional Bonaqua bottle.
Why Bonaqua Lightweight Bottle?
1. The New 500mL Bonaqua Lightweight Bottle uses 34% less plastic as compared with the conventional Bonaqua bottle and so reduces the bottle manufacture-related carbon footprint by 34%.
2. The...