Effects of Technology on Consumers

Article Analysis

Of

“Employee Training Key to Dodging Business Risks and Protecting Consumer Rights When Utilizing New Technology.”

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Business Management and Marketing, BAD 602

Spring 2011

Research Paper

Presented to: Dr. Caroline Akhras

Prepared

By

abir Nasr

ID#:20104020

&

Hadi Mouaness

ID#: 20093941

May 26, 2011

Abstract:

The paper studies the effects of new technologies on consumer and the need to know their rights when it comes to the use of such technologies in the workplace. In addition, the employees should be aware of the rules governing the new technological innovations .Hence, understanding those rules are critical to their implementation. Sheridan &Williams in their article “Employee Training Key to Dodging Business Risks and Protecting Consumer Rights When Utilizing New Technology” introduced three main technological innovations talking about their benefits, disadvantages and how to solve the resulted problems.

The paper illustrates data provided by the authors; drawing also on an examination of other related references aiming at discussing the new technological innovations. Following is a thorough discussion of the benefits accompanying the implementation of such technologies. As well as relating some of these innovations to the work environment in Lebanon, Ensuring that customers’ mind-set and feelings are at the heart of every service and that corporations should know how to listen to their customers.

Contents

INTRODUCTION Page 4.

Summary Page 5.

Analysis: the technological road, a rough path for a brighter future. Page 7.

Biometric scanning Page7.

Personalized Marketing Page9.

Gift cards Page13.

The use of technological innovation in the work environment Page15.

Conclusion Page 16

References Page 18

INTRODUCTION

Today’s business environment is constantly changing, becoming more and more...