Nestle India

Nestlé - The World Food Company

The founder of Nestlé was Henri Nestlé, who, from a modest beginning, founded the Company in 1867 at Switzerland for manufacturing Infant cereal for babies. At that time Switzerland faced one of the highest infant mortality rates and the milk formula saved the lives of many infants whose mothers were unable to breast feed successfully. With the introduction of the infant formula came the symbol of the bird’s nest, which personifies our business. The symbol which universally understood represents motherhood, love, nourishment, family, tradition and safety. Today the symbol is central to our corporate identity and closely parallels the company’s culture. At present Nestlé is the world’s largest food company, with its international head quarters at Vevey, in Switzerland. With 468 factories in 84 countries, it employs over 230,000 people. Nestlé is often quoted as “the most multinational of multinationals”. There is good reason, as less than 2% of the turnover comes from the domestic market in Switzerland. Nestlé is very decentralized in its operations and most markets are given considerable autonomy in its operations. It is more of a people and products oriented company rather than a systems oriented company. There are “unwritten” guidelines which are to be followed, based on common sense and a strong set of moral principals emphasising a lot on respect for fellow human beings. Nestlé has adapted to the local conditions and at the same time integrated its Swiss heritage. It has always taken a long-term view in the countries in which it operates. Therefore, one can se a lot of investment in Research and Development and risk taken in new product areas. There is a great emphasis placed on training by the company. It believes in rewarding and promoting people from within. Today its product brand name “Nestlé” is associated with “Quality Products” in worldwide consumer markets. When Henri Nestlé introduced the first commercial infant...