Submitted by: Submitted by weixiang0110
Views: 335
Words: 2444
Pages: 10
Category: Business and Industry
Date Submitted: 12/16/2011 04:57 PM
Individual Assignment
Submitted by: PEH WEE PENG
To be submitted by 14th December 2011
Table of Contents
1 Introduction of Pico Art International 3
2 SWOT analysis 4
2.1 Strengths 4
2.2 Weaknesses 4
2.3 Opportunities 5
2.4 Threats 5
3 Macro Environment analysis 5
3.1 Law and politics 6
3.2 Economy affects the value________________________________________6
3.3 Technology__________________________________________________
__6
3.4 Demographics________________________________________________
_6
3.5 Social issues___________________________________________________6
4 Competitive Environment analysis 7
4.1 Competitors __________________________________________________7
4.2 New entrant__________________________________________________7
4.3 Substitutes ___________________________________________________7
4.4 Suppliers___________________________________________________
__7
4.5 Customers___________________________________________________
__7
5 Extended planning , organising, leading & controlling 9
6 Conclusion of the analysis 10
7 Recommendations of progresses in the next 5 years 11
8 References 12
1 Introduction of Pico Art International Pte Ltd
Pico Art has the total brand activation brings brands to life in new and unexpected ways to create meaningful connections between their customers and their brand. Activating compelling marketing and management experiences that build relationships and delivering measurable results.
(PGS, 2011, cited (http://www.pico.com/category/about-us/business/)
Pico...