Nine Strategic Windows

Strategic windows | Features | Financially weak position | Financially strong position |

Stay at home | * Threat of competitive entry from international or global players is limited and not likely in the near future. * Focus should be on improving their performance and position in their home market. | like cost reduction and/or market reposition ng at home. | onsider initiatives outside its home market. |

Consolidate Your Export Markets | limited competitive threat | management should review both the market and product mix and concentrate on the strategic business units | it should also consider penetrating into major existing markets and assess entering new ones. Like licensing and DFI |

Develop new business | the company has achieved a leadership position in its most important markets. | management should review both the market and product mix and concentrate on the strategic business units | should either seek to expand further in new international markets or enter new business areas in its home market. |

Seek Niches in International Markets | Firms in this position are often vulnerable because they lack both management and financial resources to confront the market situation. | To expand stepwise in neighboring markets, following the "traditional" internationalization process ladder | To expand through acquisitions |

Consider Expansion in International Markets" | * A situation full of potential both within the company and in the market. mpany * Has "climbed" The internationalization ladder andmanagement is characterized by a proactive stance toward further international involvement. | Licensing, joint venture, strtegic alliance etc. Depends on the situation such as competitive struc ture, barriers to trade, demand pattern, etc. |

prepare for Globalization | Company in a potentially global market is well positioned to...