Riordan Manufacturing

Introduction

Riordan Manufacturing is a company who specializes in the manufacturing of plastic. Riordan comes up with innovative designs that work with all types of plastic and for different reasons. A few locations Riordan manufacturing are located are there is China, San Jose, Michigan, and Georgia. Professor Dr. Riordan is the one who founded Riordan in 1991, his specialty was chemistry. When Riordan Manufacturing was first named all the company did was research and develop plastics, until 1993 when Riordan began manufacturing and changed the name to Riordan Manufacturing. Riordan is a fortune 1000 enterprise that currently is the leading company in manufacturing of plastics. Riordan Manufacturing could use some changes in all aspect of the company. Changes that Riordan Manufacturing will look into are: Sales and Marketing; Human resources; Operations and logistics; and final Legal Issues. Therefore, Riordan Manufacturing will discuss their current changes.

Sales and Marketing Systems

Sales and Marketing is a very important to Riordan Manufacturing because it is how Riordan Manufacturing makes money so that they can buy materials to produce more products to sell. Therefore, Riordan Manufacturing would want to ensure they have the best system for their Sales and Marketing. Currently Riordan Manufacturing’s Sales and Marketing systems are:

• Historical Sales

• Files of Past Marketing Research, Marketing Plans, and Design Awards

• Sales Database

• Production records

• Profit and Loss Statements by Item Group

• Marketing Budget

• Marketing Budget Anticipated Results

• Customer List

• Sales Chart

• Product Catalog

(University of phoenix, 2011, Virtual organization, Riordan Manufacturing)

These are all important systems that help Riordan Manufacturing’s Sales and Marketing. The Historical sales system is important because it helps Riordan manufacturing to know what people like the best. The Files of Past Marketing Research, Marketing...