Submitted by: Submitted by teresagharris
Views: 1039
Words: 825
Pages: 4
Category: Business and Industry
Date Submitted: 12/18/2011 06:41 PM
Running head : SWOT ANALYSIS 1
Checkpoint: Swot Analysis
Teresa Harris
BUS 210
December 4, 2011
University of Phoenix
Brianne Christiano
SWOT Analysis 2
Strengths:
The business I chose for SWOT Analysis is the Mothers House Cleaning Service.
The sole proprietor is qualified for this venture since she has experience in
sanitation management, and her plan seems to be well developed and
researched. The product (house cleaning) may better satisfy customer needs
than other cleaning companies since they provide extra services that many
cleaning companies do not provide, such as cleaning carpets, and cleaning
windows. The company seems to have targeted their market accurately, by
choosing customers who live in wealthy, high end neighborhoods, and can
obviously afford to pay for top dollar services. They are also targeting two income
families who do not have time for housekeeping, and may be willing to pay for
their services. This will start as a one person operation, and other employees
will be added later, and trained. The company focus appears to be on honesty
and detailed work. The amount of money needed to start the company has been
figured, as well as projected earnings over a period of time.
Opportunities:
There is some customer demand for a business like this, but there is also
quite a bit of competition and the economy is poor. The product range could be
widened to a small degree, possibly to include cleaning offices.
SWOT Analysis 3
There may be some opportunity for the owner to develop more distribution
channels and interact with customers to help improve business. With a good
training program for...