Submitted by: Submitted by daml87
Views: 392
Words: 1932
Pages: 8
Category: Business and Industry
Date Submitted: 12/20/2011 11:02 PM
Consumer Behaviour
Final Project
Paper within Author:
Consumer Behaviour Johan Lindelöf David Larsson Cedric Ktorza Dr. Liangyan Wang December 2011
Tutor: Shanghai
Table of Contents
1 Introduction .............................................................................. 1
1.1 1.2 1.3 1.4 2.1 2.2 2.3 3.1 3.2 3.3 3.4 Purpose ..................................................................................................1 Research Question .................................................................................1 Hypothesis ..............................................................................................1 Previous Studies.....................................................................................1 Study Design ..........................................................................................2 Participants .............................................................................................2 Stimuli.....................................................................................................2 Survey ....................................................................................................3 Results ...................................................................................................3 Analysis ..................................................................................................5 Difficulties ...............................................................................................5
2 Research Method...................................................................... 2
3 Data Collection & Analysis ...................................................... 3
4 Conclusion ................................................................................ 5 5 Appendix ................................................................................... 6
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Introduction
Christmas is an annual holiday, and is celebrated by billions of people...