Submitted by: Submitted by jhadevashish
Views: 294
Words: 378
Pages: 2
Category: Business and Industry
Date Submitted: 12/22/2011 11:45 AM
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B2B MARKETING
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ASSIGNMENTS
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DONE BY
DEVASHISH JHA
BATCH 2010-2012
CALCUTTA BUSINESS SCHOOL
ASSIGNMENT 1 – ACC LTD
MAJOR PRODUCTS
* Ordinary Portland Cement
* OPC 43 Grade
* OPC 53 Grade
* Blended Cement
* Fly-ash based Portland Pozzolana Cement
* Portland Slag Cement
* Bulk Cement
* Ready Mix Concrete
* ACC Concrete
Major Customers
* Individual House Builders (IHB)
* Medium Builders (MB)
* ICI - Very Large Builders
IMPACT ON SALES AND PROFITABILITY
ACC Ltd |
|
Items | 2008 (Rs. Cr) | 2009 (Rs. Cr) | 2010 (Rs. Cr) |
| | | |
Sales | 7283 | 8027.2 | 7717.33 |
PBDIT | 1737 | 2294.39 | 1461.5 |
Wages and Salary | 416.32 | 367.72 | 461.89 |
Advertisement | 47.56 | 53.16 | 68.85 |
Raw Material Cost | 2485.44 | 2524.32 | 2839.27 |
5% Reduction in Raw Material Cost | 124.272 | 126.216 | 141.9635 |
| | | |
Increase in Profit | 7.15% | 5.50% | 9.71% |
Increase in Sales | 1.70% | 1.57% | 1.83% |
* If there is a 5% decrease in the cost of raw materials purchase then in :
2008 – 7.15% increase in profit.
2009 – 5.50% increase in profit.
2010 – 9.71% increase in profit.
* If there is a 5% decrease in the purchase of raw materials then in :
2008 - 1.706% increase in sales.
2009 -...