Altera Corp

BUSINESS SEGMENT

Altera

Altera Corporation (NASDAQ: ALTR)

THE ! REPORT™

Economic Sector Technology Business Segment Industry Semiconductors

To access our weekly updates, contact members@wRatings.com

Data as of July 1, 2009

Competitive Snapshot

The higher the ! Rating, the stronger the business is at meeting customer expectations while also generating economic profit.

Current wRating

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Least Distribution-> 6.3%

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Low 26.1%

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Average Competitive Strength 36.5%

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High 23.4%

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Most 7.7% n=1253

REPORT CONTENTS

Price History & W Score™ Trends Financial & Business Snapshot Revenue & Growth Leading Indicators Earnings & Business Pricing Power Moat Barriers 10-Yr History About this Report 2 3 4 5

National Rank ! Trailing Twelve Month, Altera

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Current Period, Altera Better

100 80 60 40 20 0 W Score™ Economic Profit Moat Barriers Pricing Power Customer Expectations Business Execution Business Image

6 7

ABOUT wRATINGS

Created by Harvard Business Review author and persuasion expert Gary A. Williams, the wRatings system shifts from an accounting to an economic profit and customer-results framework to calculate the competitive strength of a company. The system provides critical visibility into a company's pricing power and future customer performance in a near real-time format. Using a systematic and disciplined approach since 1999, our patented system tracks 17 predictors of customer buying through panels of consumers and business executives. Each customer rates the same 17 attributes twice, once to set their level of expectations and again to rate the company's performance. We blend the customer scores with an economic profit momentum score to calculate a company's W Score™. Due to our forward-looking data from customers available prior to quarterly earnings announcements, shifts in a company's W Score™ may not be captured in their stock price yet.

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Stock Price & Competitive Strength Trend

ALTR...