Synopsis of Marketing Research-an Example

SYNOPSIS OF THE PROJECT IN PARTIAL REQUIREMENT OF COURSE ON MARKETING RESEARCH-207

GROUP NO.-3

GROUP MEMBERS

GAURAV JAIN (N-24) | GIRENDRA KUMAR(N-25) | GOVIND KUMAR(N-26) | GRESH KUMAR(N-27) |

HITESH ROHILLA(N-28) | ISH KUMAR(N-29) | KAMLESH MEENA(N-32) | MANISH MATTA(N-34) |

Title of the project: “Higher the cost, better the quality” myth or reality- A study

Schedule of activities-

* Activity | * Time line |

* Review of literature (articles or other contemporary studies on the subject) | * 1 week |

* Design and testing of questionnaire/format for the focus groups and depth interviews of experts of the field | * 1 week |

* Recording the results of focus group/ depth interviews | * 2 weeks |

* Content analysis of the results using techniques of qualitative data analysis | * 1 week |

* Report writing | * 2 weeks |

Research design- Based on the qualitative nature of the study we intend to use Exploratory research design technique for the study.

Methodology- The study is essentially on a qualitative subject and would require an exploratory approach to help formulate a well defined problem using the literature available. Focus groups and depth interviews of the experts of the field would be conducted which would form the evidence for the results of this study.

Expected outcome- The study will benefit the consumer at large who believe/disbelieve in this myth either by substantiating the theme or busting the myth. Price formulators at various levels in the organizations may also find this study useful.

Responsibilities of various group members-

GAURAV JAIN (N-24) | Review of literature and problem formulation, data analysis and results |

GIRENDRA KUMAR(N-25) | Collection of data-focus groups, report writing |

GOVIND KUMAR(N-26) | Collection of data-depth interview, report writing |

GRESH KUMAR(N-27) | Review of literature, Collection of data-focus groups, data analysis |

HITESH ROHILLA(N-28) |...