Seizing the White Spaces

seizing innovation Growth and renewal the white space business model

for

mark w. johnson

Companies Founded in the Last Quarter Century that have entered the Fortune 500 in the Last deCade

business modeL innovator

desCription

non-business modeL innovator

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desCription

AmAzon.com

Operates retail Websites. Receives early payment for merchandise transactions. Makes low margins on high turnover of stock. Automotive retailer offers no-haggle pricing and transparent financing on all vehicles. Warehouse club operator offers customers access to merchandise in bulk through membership fees. Originated the movie rental market. Sells and rents games and movies. Sells used cars through no-haggle pricing. Makes the buying and selling of cars two separate activities. Hospital operator provides health care services primarily in underserved, nonurban markets. Provides dialysis services for patients suffering from chronic kidney failure. Specialists operate in outpatient dialysis centers. Online marketplace with attendant payment services and forum for peer-to-peer online auctions. Pharmacy benefit management company that specializes in processing and payment of prescription drug claims. Retailer of video game products and software. Solicits used equipment to resell, then gives sellers store credit. Maintains massive index of online content. Generates revenue through online advertising. Designs and markets digital wireless telecommunication products and services. Owns and operates large chain of hip coffee stores. Category killer that upended mom-and-pop coffee shops. Major online navigational guide for the Web. Generates revenue by providing advertisers with marketing services.

Manufactures and distributes agricultural equipment and related replacement...