How to Create a Successfully Marketing Plan

How to create a Successful Marketing Plan

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What is a Marketing Plan ?

A marketing plan is the blueprint or the map you intend to follow in order to achieve your goals. If you are planning for existing programs, the plan will incorporate the strengths of your current effort with needed changes and improvements. If the plan is for a brand new product or service, it will pull all the elements together for an effective start on marketing.

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Why have a marketing plan?

 To find out where you are  To know where you’re going  How to get there

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Some considerations

See it as a process Form a team Keep it simple Develop a time-frame Give it a life Get feedback Have a simple revision process Consistent with mission statement

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What does the process involve?

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Components of a marketing plan

 Mission Statement

 Executive Summary  Internal Analysis  External Analysis  Objectives  Marketing Strategies  Identify Resources  Implementation Plan

 Marketing Budget

 Evaluation Methods

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Mission Statement

A clear, concise description of:

The organizational identity

What business is the organization really in

Results the organization wants to accomplish

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Some considerations

A mission statement describes who the organization is and what business it’s really in. It’s what makes the organization go–reflects its internal and external perception. It must be understood by everyone. It drives the organization and dictates how things are done. It should be kept simple.

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Mission Statement

McDonalds Restaurants “Quality, Consistency, Cleanliness, Service.”

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Executive Summary

An overview...