Prostrakan

QUESTIONS

You should spend 15 minutes reading through the case study material on

ProStrakan plc and the questions.

SECTION ONE

Answer ALL questions.

1. (a) Discuss the reasons why ProStrakan decided to expand in the USA in 2007.

(b) Apart from expansion in the American market, analyse other actions

ProStrakan has taken which can help it achieve the growth it is seeking.

2. ProStrakan prides itself on the commitment shown by its workforce. Assess the

factors that help to motivate its employees in Scotland.

3. Despite not making a profit, ProStrakan has been successful. Analyse examples

from the case study to show how its success in recent years could be measured.

4. ProStrakan is a new and relatively small company which specialises in bringing

new pharmaceutical products to market. Using examples from the case study,

explain the benefits to ProStrakan of this specialisation.

5. Discuss the importance to ProStrakan of deals with other companies.

6. Explain the reasons Strakan and ProSkelia decided to merge to become ProStrakan

in 2004.

7. Analyse ProStrakan’s decision to sell ProSkelia to NV Galapagos in 2005. (Your

answer must include a force field diagram.)

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Marks

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[Turn over for SECTION TWO

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SECTION TWO

Answer any TWO of the following questions.

You may illustrate your answers in this section with examples from any

companies or other organisations with which you are familiar.

8. (a) Examine how the use of different types of information technology can increase

competitiveness of UK firms in the global market.

(b) Describe the main ideas of the Human Relations School and discuss its

relevance to modern day management.

9. (a) Describe time and task management techniques and explain how they can be

used to make a manager more effective.

(b) Explain the stages of group development and assess how this process can

influence the success of teams in...