Reiss Research Proposition

2011

Alexander Meulema (0808492)

Milco Lansbergen (0807124)

João Sobral (0854348)

Group: IBAC-B

For Mr. el Yalte

Commercial Economy

Institute of Commercial Management

University of Rotterdam

Rotterdam, October 17th 2011

Reiss is nice

Research proposition Reiss

Preface

In relationship to the Reiss project we as a project group have gotten the assignment to come up with a research proposition for tackling the Reiss case. Although this research is done in a fictive environment this project will be conducted in the way a real project would be.

We would like to thank Mr. el Yalte for his guidance and support in to making this report.

Rotterdam, October 2010

Alexander Meulema

Milco Lansbergen

Joâo Sobral

Content

1. Introduction

2.1 Project description

2.2 Reiss

2.3 Research objectives

2. Conceptual model

3.4 Main and sub points

3.5 Research model

3. Research design

4.6 Research method

4. Data collection method

4.1Type of research

4.2 quantitative Research

5. Literature and sources

1 Introduction

This chapter will give a introduction of the research proposition of the Reiss case. In This chapter an description of the project will be given, the research objectives will be given and explained and a division of the report will be made.

1.1 Project description

The management of Reiss currently feels that the time has come to expand Reiss to the other nation of the world. In order to do this they have hired a consultancy company to find out in what way they can reach the following goal:

Cost affectively capitalize on both the domestic market and a new international market with reaching a total growth of 25 % and a ROI of 8% within a 5 year time span and implementation time of 3 years?

1.2 Reiss

Reiss is a UK-based fashion brand owned and run by founder, David Reiss. The brand produces men's and women's clothing. It has 65 stores, located primarily in the...