Business Online

BTEC National Diploma Assignment

Business on-line

Introduction

In this assignment I will promote my business online using the internet. I will be making a website which can be accessed by millions of people worldwide.

I will also examine how an online presence would help to promote its aims and objectives. I will also plan a simple design for my company website; I will consider the sort of content and information I will include.

In my marketing assignment I have chosen to promote an entertainment organisation for youths and adults. I have called it “Great Bowls of Fire”. I have chosen this name because it is a very catchy and a memorable name. Great Bowls of Fire is a place where people of all ages can relax and play ten pin bowling and other various bowling games. The remaining of my assignment will describe how I will promote my business online.

Task One

Describe with examples ways in which an online presence could support the achievement of aims and objectives of your business.

An online presence can be seen as a highly efficient tool that can be used in a variety of ways to make business work better.

Aims and objectives of my business:

• To attract customers of all ages

• To achieve high profit levels

• To be reliable and provide a quality service to our customers.

• To expand business with organisations around the UK.

Opportunities that will support my aims and objectives:

• Having an online presence will make my business grow in different areas. Human resources are an important area for my business, it determines on how many workers I have employed, and how I am employing workers. By using an online presence I can employ staff and I can post vacancies on my website.

• When having an online presence it will attract more customers which will increase profits. The more customers I attract, the more profit I can gain.

• Selling goods online will increase profits which also gives me a probability to...