Better Place

Table of Content

Introduction 1

Problem statement 2

1. Actual Markets 2

Operational Markets 3

Israel 3

Denmark 3

Australia 4

Future Operational Markets 4

North America 4

Japan 5

China 6

France 6

The Canvas Model 6

Value Proposition 7

Downstream Customer Interface: 7

Customer Segments 7

Channels 8

Customer Relationship 8

Revenue Streams 8

Upstream Infrastructure: 9

Key Resources 9

Key Activities 9

Key Partnerships 10

Cost Structure 10

Standardization, Adaptation and Specialization; 11

Analysis of the downstream part of the Business Model 11

Analysis of the upstream part of the Business Model 11

Sustainability Portfolio 12

Clean Technology 12

Product Stewardship 13

Pollution Prevention 13

Base of the Pyramid 14

2. Expansion Pattern, Scope and Entry Modes 14

Scope 14

Systematic & Non-Systematic Approach 15

Systematic Approach 15

Non-Systematic Approach 16

Entry Modes 16

Expansion Strategy 17

3. The Four Theoretical Perspectives 21

An institutional-economic perspective 22

The learning perspective 22

The strategic competition perspective 23

Inter-organizational perspective 23

Conclusion 24

Appendix 25

References 30

Introduction

Better Place is the leader in the electric vehicle service providers and is paving the way, on a global scale, for sustainable transportation alternatives. It addresses historical problems and limitations with electric vehicles by offering an unlimited driving range in a convenient and accessible market (PR 1). The company works with a large part of the transportation ecosystem as well as, automakers, battery suppliers, energy companies and the public sector. Their goal is to rid the world of the dependence on oil for transportation and help eliminate C02 emissions. As said by Shai Agassi, “Our global economy urgently needs an environmentally clean and sustainable approach to energy and transportation. We need to rethink how to bring together consumers,...