Swot About Disney

The Walt Disney Company’s S.W.O.T Analysis

There are four things an organization should consider and analyze during various stages throughout the fiscal year that are crucial to keeping up with the competition and giving a relatively accurate perspective on where they stand. Those four things are the companies Strengths, Weaknesses, Opportunities and Threats (often referred to as the SWOT analysis). The SWOT analysis helps an organization understand the current and potential environment for their particular product and service (Hair, Lamb & McDaniel, 2008, p. 40) which allows them to adjust their marketing tactics in order to help focus their strategy. When doing a SWOT analysis it is important to recognize that the Strengths and Weaknesses are internal reflections, whereas the Opportunities and Threats are external reflections.

The Walt Disney Company’s Strengths

"I knew if this business was ever to get anywhere, if this business was ever to grow, it could never do it by having to answer to someone unsympathetic to its possibilities, by having to answer to someone with only one thought or interest, namely profits. For my idea of how to make profits has differed greatly from those who generally control businesses such as ours. I have blind faith in the policy that quality, tempered with good judgment and showmanship, will win against all odds." –Walt Disney (Disney Dreamer 2007).

Walt Disney had many ideas that helped the Walt Disney Company gain the strength of having such a tremendous foothold in the market to this day; The Walt Disney Company is the second largest media and entertainment corporation in the world, after Time Warner, according to Forbes. In a report by Datamonitor (2007) the Walt Disney Company, together with its subsidiaries, is a diversified entertainment company. It owns media networks as well as parks and resorts. It also makes movies and markets consumer products.

Furthermore, the company clearly...