Aditya Birla Group: Global Vision – Indian Values

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Date Submitted: 01/07/2012 06:09 PM

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Aditya Birla Group is a multinational conglomerate based in Mumbai, India with operations in 25 countries including Thailand, Dubai, Singapore, Myanmar, Laos, Indonesia, Philippines, Egypt, Canada, Australia, China, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Bangladesh, Malaysia, Vietnam and Korea.

The group has diversified business interests and is dominant player in all the sectors in which it operates such as: viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.

Initially, the group's portfolio was heavily focused on capital intensive manufacturing-oriented businesses. Thereafter, the intent has been to create a portfolio which has a better balance between asset-intensive and not-so asset-intensive businesses that is necessarily. A balance in terms of portfolio is necessary since it aims to create a better balance between our businesses than what they had initially.

Business diversity is beneficial to organizations since it brings about substantial potential benefits such as better decision making and improved problem solving, greater creativity and innovation, which leads to enhanced product development, and more successful marketing to different types of customers.

In addition, it also promotes organizations with the ability to compete in global markets. Simply recognizing diversity in a corporation helps link the variety of talents within the organization. The act of recognizing diversity also allows for those employees with these talents to feel needed and have a sense of belonging, which in turn increases their commitment to the company and allows each of them to contribute in a unique way.

Another factor for a diverse business allows access a wider pool of talent and to recruit and retain highly qualified employees. Research shows creating and managing a diverse organisation can provide...