Market Research

Introduction

With the camera market beginning to mature, repeat purchases have become critical for sales, as 95% of all cameras purchased in 2009 were bought by households that already owned a camera. Although first-time buyers still represent an opportunity, the market is largely fuelled by purchases of replacement and additional cameras. New features and products will be crucial to getting consumers back into the buying cycle. The greatest challenge for new entrants is to develop a comprehensive range of lenses and accessories, as they will drive profitability.

Another challenge facing vendors is creating products that fit into the connected experience of sharing photos anywhere, anytime. The connected experience refers to connecting devices like TVs, set top boxes, game consoles, mobile phones, photo frames, and PCs with personal and commercial content and services. Digital cameras need to integrate with this ecosystem or they will risk being left out of the equation.

Digital cameras represent one of the most popular consumer electronics products, globally, having benefited immensely from the digitization of consumer electronic products. a segment of the digital cameras market, is witnessing growth at a faster pace, due to the better quality of photographs achieved through the devices. Digital SLRs market offers vast growth opportunities due to digitization, easy usage, falling prices, and robust demand in emerging markets Canon, Sony, Nikon, and Kodak represent the leading players in the global digital cameras market.

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Olympus E-620

ESP: $

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Canon EOS Rebel T2i10Est: $900.00 w/kit lens | |

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Best-value digital SLR with video

Pros

* Great image quality

* 1080p HD video at 30 fps

* 3-inch extra sharp LCD with Live View

* Fast auto-focus and camera speeds

Cons

* Relatively slow burst mode

* Video controls could be easier to use

* Some detail loss in very dark or...