Lifesource Nutrition

Estrategia de marketing

A statement (implicit or explicit) of how a brand or product line will achieve its objectives. The strategy provides decisions and direction regarding variables such as the segmentation of the market, identification of the target market, positioning, marketing mix elements, and expenditures. A marketing strategy is usually an integral part of a business strategy that provides broad direction to all functions.

A afirmação (implícita ou explícita) de como uma marca ou linha de produtos vai atingir seus objetivos. A estratégia prevê decisões e direção em relação a variáveis ​​tais como a segmentação do mercado, identificação do mercado alvo, posicionamento, elementos do mix de marketing, e as despesas. A estratégia de marketing é normalmente parte integrante de uma estratégia de negócios que fornece orientação geral a todas as funções.

Teoria das necessidades

A popular theory of human motivation developed by Abraham Maslow that suggests humans satisfy their needs in a sequential order beginning with physiological needs (food, water, sex), and ranging through safety needs (protection from harm), belongingness and love needs (companionship), esteem needs (prestige, respect of others), and finally, selfactualization needs (self-fulfillment).

According to the humanistic psychologist Abraham Maslow, as material wealth becomes decreasingly relevant to personal happiness, the desire for “belonging” “self-esteem” and “self satisfaction” becomes more important. Maslow believed that people are not controlled by mechanical forces (the stimuli and reinforcement forces of behaviorism) or unconscious instinctual impulses of psychoanalysis alone.

Placing actualization into a hierarchy of motivation was a groundbreaking idea. Self actualization, as Maslow called it, is the highest drive, but before a person can turn to it, he or she must satisfy other, lower motivations like hunger, safety and belonging.

The hierarchy has five levels. Physiological...