Marketing

Executive Summary:

The report basically reflects on increasing Twining’s sales and profit in Hull, UK during Christmas 2011 for fruit/herbal tea product line. In addition to this, increase the sales and profit a new marketing strategy has been developed. The marketing strategies counting on few elements such as SWOT of analysis tea market, marketing objective to achieve, target market, brand positioning, marketing strategies (mixture of 4p), budget and implementation and control.

Contents:

Introduction ------------------------------------------------------------------------------------------ 3

SWOT analysis -------------------------------------------------------------------------------------- 4

Marketing objective --------------------------------------------------------------------------------- 5

Target market ---------------------------------------------------------------------------------------- 5

Product offering -------------------------------------------------------------------------------------- 6

Brand positioning ------------------------------------------------------------------------------------ 6

Marketing strategies-- ------------------------------------------------------------------------------- 7

Product ------------------------------------------------------------------------------------------------ 8

Promotion --------------------------------------------------------------------------------------------- 9

Place (Distribution) --------------------------------------------------------------------------------- 11

Price -------------------------------------------------------------------------------------------------- 12

Implementation and control ------------------------------------------------------------------------ 12

Budget ------------------------------------------------------------------------------------------------- 13

Conclusion...